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Marketplace · Lead matching 9 weeks to live Live

Pros Nearby

Stop chasing quotes. Get matched with vetted local home-service pros in minutes.

Industry
Home services
Year
2026
URL
prosnearby.com
Pros Nearby cover
Overview

What we built.

Pros Nearby replaces the painful 'call five plumbers and hope someone calls back' loop with a calm, AI-guided intake that returns up to three vetted local pros in minutes. We partnered with the founding team to design the brand, build the homeowner intake (Riley, the AI assistant), the pro-side onboarding and lead inbox, and a directory of trades, locations, and advice content that ranks for long-tail local home-service queries.

Our role

  • Product strategy & discovery
  • Brand & UI design
  • Full-stack web app
  • AI intake assistant
  • Pro vetting & matching engine

Stack

ReactTanStack StartTypeScriptPostgresOpenAITwilioCloudflare
The numbers

Shipped in 9 weeks to live.

Time to live

9 weeks

Discovery to public launch

Time to first match

< 24 hours

Most homeowners matched same day

Record match time

18 minutes

From intake to pro contact

Verified reviews at launch

2,341

4.9 / 5 average rating

The challenge

Why this was hard.

  • 1

    Homeowners waste hours chasing quotes from pros who never reply

  • 2

    Existing marketplaces sell the same lead to 10 pros and call it 'matching'

  • 3

    Pros pay for low-intent leads and burn out on the platform within months

  • 4

    Trust signals are buried — homeowners can't tell vetted pros from fly-by-night listings

The work

How we shipped it.

01

AI intake assistant

Riley, the on-page assistant, runs a short conversational intake to understand the job, timeline, and location — then routes the homeowner to up to three pros vetted for that exact trade and area.

02

Vetted pro network

Built a pro onboarding flow with license, insurance, and reference checks. 'Vetted' is a real status, not a marketing word, and it's surfaced everywhere a homeowner makes a choice.

03

Three-pro match cap

Each lead is shared with at most three pros, so response rates stay high and pros don't get burned out on low-quality leads — the core economic loop of the marketplace.

04

SEO-driven discovery

Trades × Locations × Advice surfaces generate thousands of indexable long-tail pages ('emergency plumber in [city]', 'how to vet a roofer'), driving organic homeowner intake.

05

Trust-first brand

Calm cream + blue palette, big bold display type, real photography of pros at work, and prominent click-to-call. Reads more like a regional service brand than a lead-gen site.

What's inside

Features that shipped.

Riley AI intake

Conversational on-page assistant that scopes the job and matches in under 2 minutes.

Up to 3 vetted matches

Each homeowner is matched with up to three pros — never the same lead sold to ten.

Pro onboarding & vetting

License, insurance, and reference checks gate the 'vetted' status.

Pro lead inbox

Pros see matched jobs, accept or pass, and message homeowners in one surface.

Click-to-call & SMS

Twilio-backed phone and text routing so homeowners can reach a pro instantly.

Trades directory

Browsable trade categories with SEO-optimized landing pages per trade.

Locations directory

City- and ZIP-level pages that index for 'near me' searches.

Advice content hub

Editorial how-tos and hiring guides that build trust and drive organic traffic.

Pro login portal

Dedicated pro-side experience separate from the homeowner marketing surface.

Ratings & verified reviews

4.9/5 across 2,341+ verified reviews surfaced prominently on the homepage.

"Envert built the matching experience we'd been trying to describe for a year. Homeowners actually finish the intake and pros actually answer — the loop finally works."

Founding team, Pros Nearby

Your turn

Want something like Pros Nearby?

Every engagement starts with a free 30-minute scoping call. We map the surface, name the smallest billable wedge, and tell you honestly if we're the right team to ship it.

More work

Other projects.