HomeInvestor
Sell your home cash, on terms, or list FSBO — one address, three offers.
- Industry
- PropTech · Residential real estate
- Year
- 2026
- URL
- homeinvestor.co
What we built.
HomeInvestor reimagines the iBuyer playbook for sellers who want optionality instead of a single take-it-or-leave-it number. We partnered with the founding team to ship a platform where homeowners enter one address and, typically within 24 hours, receive a vetted cash offer, an owner-financing offer for a higher long-term price, and the option to list FSBO for free. The product had to feel trustworthy enough for a six-figure decision while still converting in under 90 seconds.
Our role
- Product strategy & discovery
- Brand & UI design
- Full-stack web app
- Lead routing & buyer network
- FSBO listing tools
Stack
Shipped in 8 weeks to live.
Time to live
8 weeks
Discovery to public launch
Time to first offer
< 24 hours
Address submitted to seller inbox
Offer paths per address
3
Cash · Terms · FSBO
Seller cost to list FSBO
$0
No commissions, no agent fees
Why this was hard.
- 1
Cash-offer sites lock sellers into a single lowball number with no comparison
- 2
Owner-financing is poorly understood and almost never offered as a productized path
- 3
FSBO tools are fragmented, ugly, and feel like Craigslist — not a real alternative to an agent
- 4
Sellers needed a single, calm surface that explains three real choices without pressure tactics
How we shipped it.
01
Three offers, one address
Designed an intake that returns Cash, Terms, and FSBO side-by-side. Sellers see the tradeoffs — speed vs. price vs. control — instead of being funneled into the platform's preferred outcome.
02
Pre-screened buyer network
Built lead routing that distributes new addresses to a vetted pool of cash buyers and terms investors, with SLAs on response time so sellers actually get an offer in 24 hours.
03
FSBO that doesn't feel like FSBO
Free For-Sale-By-Owner listings with a real photo gallery, syndication-ready data model, and inquiry inbox — designed to compete with paid MLS flat-fee services on quality, not just price.
04
Trust-first brand
Dark navy + green system, large typographic hero, real testimonials, and prominent phone number. The page reads more like a regional broker than a pop-up cash buyer.
05
Tools for sellers
Net-proceeds calculators, terms-vs-cash comparisons, and educational content under a Tools menu — turning the site into a research destination, not just a lead form.
Features that shipped.
90-second address intake
One form returns a cash offer, a terms offer, and an FSBO listing path.
Vetted buyer routing
New leads route to pre-screened cash buyers and terms investors with response SLAs.
Owner-financing offers
Productized terms offers with amortization, down payment, and balloon options surfaced clearly.
Free FSBO listings
Full listing builder with photos, description, and inquiry inbox at zero cost to the seller.
Seller dashboard
Track offers, messages, showings, and document status in one signed-in surface.
Calculators & tools
Net-sheet, cash-vs-terms, and timeline tools to help sellers decide without a sales call.
Click-to-call & SMS
Twilio-backed phone and text routing so sellers can reach a human in seconds.
Transactional email
Resend-powered offer notifications, status updates, and compliant unsubscribe handling.
"Envert took a complicated three-sided product and made it feel obvious. Sellers land, get three real choices, and convert without us having to chase them."
— Founding team, HomeInvestor
Want something like HomeInvestor?
Every engagement starts with a free 30-minute scoping call. We map the surface, name the smallest billable wedge, and tell you honestly if we're the right team to ship it.
