Loan.me
When lenders compete, you win — compare real loan offers from 300+ partners in minutes.
- Industry
- Consumer finance
- Year
- 2026
- URL
- loan.me
What we built.
Loan.me reframes loan shopping as a competition between lenders, not between borrowers. We partnered with the team to design the brand, build a unified intake that branches into six product verticals (personal, home equity, home purchase, credit cards, insurance, business), and ship a lender routing layer that returns real, comparable offers in minutes with a soft credit pull.
Our role
- Product strategy & discovery
- Brand & UI design
- Full-stack web app
- Lender network integration
- Compliance & disclosures
Stack
Shipped in 12 weeks to live.
Time to live
12 weeks
Discovery to public launch
Lending partners
300+
Across six consumer finance verticals
Intake time
~2 min
Soft pull, no credit score impact
Product verticals
6
Personal · Equity · Mortgage · Cards · Insurance · Business
Why this was hard.
- 1
Borrowers manually shop 5+ sites and trash their credit score doing it
- 2
Most rate-comparison tools are SEO traps that resell a single offer as 'matches'
- 3
Six different loan types (personal, mortgage, home equity, cards, insurance, business) usually live in six different products
- 4
Trust is fragile — the page has to feel like a bank, not a lead form
How we shipped it.
01
One intake, six verticals
Designed a tabbed intake (Personal · Home Equity · Home Purchase · Credit Cards · Insurance · Business) that branches into vertical-specific questions while reusing identity and income data across products.
02
Lender network routing
Integrated 300+ lending partners behind a routing layer that filters by state, credit band, loan size, and product type — then returns ranked real offers, not generic 'estimated' rates.
03
Soft pull, real offers
Built the flow around a soft credit pull so borrowers see actual approval odds and APRs without harming their score. Hard pulls only happen when they accept an offer.
04
Bank-grade trust signals
Calm neutral palette, big confident typography ('When lenders compete, you win.'), prominent disclosures, and visible reviewer avatars. Reads like a trusted financial brand, not a lead-gen funnel.
05
Compliance built in
State-aware disclosures, APR ranges, and required regulatory language render dynamically based on the borrower's location and selected product.
Features that shipped.
Unified borrower intake
Single sign-up flow branches into personal, home equity, mortgage, cards, insurance, and business products.
300+ lender network
Routing layer matches each borrower to lenders that actually fund their profile.
Soft-pull rate comparison
See real APRs and approval odds without a hard credit inquiry.
Personal loans
Debt consolidation and large-purchase loans with comparable APRs side-by-side.
Home equity & purchase
Home equity and home purchase mortgage shopping with vetted partner lenders.
Credit cards
Approval-odds-driven card recommendations across rewards, balance transfer, and build-credit.
Insurance & business loans
Cross-sell surfaces for insurance and small-business financing inside the same account.
Borrower dashboard
Track offers, applications, and document requests in one signed-in surface.
State-aware disclosures
Regulatory language and APR ranges render dynamically by state and product.
Trust-forward marketing
Reviewer avatars, 5-star social proof, and clear 'no obligation' messaging at every step.
"Envert took a regulated, multi-vertical product and made it feel like one calm experience. Borrowers finish the intake, see real offers, and trust what they're looking at."
— Founding team, Loan.me
Want something like Loan.me?
Every engagement starts with a free 30-minute scoping call. We map the surface, name the smallest billable wedge, and tell you honestly if we're the right team to ship it.
